A donation goal, or goal bar, is a progress bar on the stream screen showing how much is raised toward a target. Seems small, but it really increases donations. Let's see why.
The human brain dislikes incompleteness. Seeing 20 percent left to the goal triggers a desire to finish it. Same effect as a game progress bar or a profile completion bar. On a stream it turns donations into the viewers shared mission.
Specific, clear goals work best: a new mic, PC upgrade, studio rent, a charity drive. Viewers like knowing where their money goes. Small achievable goals beat one giant one, since each win is a little celebration on stream.
The bar should be in a visible spot, with animation when it fills. When someone donates and the bar jumps forward, that's a moment people want to repeat. Add sound and a festive animation at 100 percent.
An advanced option is several goals: daily, weekly, a big dream. Viewers always see the nearest achievable goal to aim for.
We'll make an animated goal bar in your style, connects to OBS in a minute, free hosting. Write to us and we'll show examples.