Most viewers want to support their favorite streamer, but one thing holds them back — it's unclear what they'll get in return. A person hesitates: 'What if my gift just gets lost?'. A gift menu removes this uncertainty by clearly showing: for this gift the streamer will do this. And donations grow right away.
The psychology is simple: people don't like paying for an unknown result. When a viewer doesn't know what their gift will do, they'd rather not gift at all. But when they see a clear exchange — a rose for a voice thank-you, a rocket for push-ups, a crown for a dare — the decision becomes easy and even fun. Clarity removes the friction between desire and action.
It's an on-screen list where each gift has an icon, a price and a specific streamer action. The viewer reads it like a cafe menu: sees the options, prices and instantly understands what they'll get. Cheap gifts give small actions (a voice thanks), expensive ones give big ones (sing, do a dare). It turns donations into a clear game with rewards.
Balance prices and actions. The cheapest option should be affordable to almost everyone — a simple thanks or a name shout-out. Mid-tier — something fun: a dance, a funny sound, a challenge. The most expensive — truly valuable actions worth splurging on. Don't make too many items: 4-6 is optimal so the viewer doesn't get lost in the choice.
Visible, fun actions work best: a dance, push-ups, a funny voice, wearing a silly hat, doing a viewer's dare. Avoid actions that are hard to do or verify. Remember: the action should be interesting not just to the gifter but to all viewers, because they'll watch the result. A good action entertains the whole audience.
A gift menu works great alongside alerts and counters. The menu shows what you can get, an alert celebrates the moment of the gift, and a counter or jar tracks the overall progress. Together they create a full cycle: the viewer sees the options, gifts, gets a reaction and sees their contribution to a shared goal.
The menu is an HTML file for OBS or Streamlabs (Browser Source, 420x600). In the settings you enter your gifts: icon, name, action and price in a convenient format (coin count, a currency symbol — your choice). Add it to a corner. The menu works on its own, nothing to connect — it just shows the list. Do the promised actions when you receive the matching gifts.
A gift menu is a simple tool with a strong effect: it removes the main barrier to donating — uncertainty. The viewer sees a clear exchange and gifts more willingly, and the process becomes a game with rewards. A ready gift menu in our brand style with TikTok, Twitch and YouTube support is in our streamer shop — with a step-by-step setup guide.